One aspect of merchandising that is usually omitted but by large manufacturers is packaging. Many producers believe that placing the product in a box that can be showcased on the shelf with beautiful designs to attract the buyer eye is sufficient for it to sell. It might have worked before but not anymore. Nowadays users are more discriminating, and there are more options to choose from in systems and materials, virtually all designed specifically for certain products. Wax packaging, for instance, are commonly used for food items, seafood packaging use vacuum packaging to maintain taste, while poultry boxes are for eggs, of course.
Granted the many possible, mistakes in packaging designs are actually often resulting in slow-moving items. Following are a few errors and ideas to rectify them:
Misread market segment: The packaging design did not appeal to the intended market because of incorrect market research data. Product failures due to wrong packaging are actually many, appearing and disappearing without great ado. With a fresh research of correct design that fixed errors, a few products managed to make a return and sold.
Overreaching the markets: In the attempt to hit too many market niches, the product packaging design failed in everything. Simply reconceptualize the package can target the biggest niche and design take off packaging for related markets.
Too insufficient or too large package: For some products, a single serve packaging works very well but not for others. Women may opt for easy-to-carry items they put in their handbags or purses, but older people may merely care for easy-to-open packaging designs. A lot of manufacturers adapt to the market by observing which package size sell most and produce more of them.
Breaking open the package is very difficult: Nobody wants to work just to open a product packaging, but nobody wants to have a tampered one either. So a compromise between tamper-proof and easy-open (as well as other factors) package is in order. For a few, however, this will be a overly difficult order and will settle for one extreme or the other.
Outdated packaging: In this quick-paced culture it will be ridiculous to tote home from the store a 10-kilo sack of potatoes. Virtually all will want just five pounds or maybe a ten-pound bag infrequently if the requirement is great. In truth, the fast-moving foodstuff packages in supermarkets are those of the convenient, a-few-days-consumption kinds.
In addition, many product manufacturers are revamping their packaging to answer today’s customer needs and inclinations, not only in foodstuffs but in several other sorts of products.
Too much graphics the package: Cramming too much product data can cramp the design and reduce visual attraction. When people do not identify your item in one glance they will go to the adjacent one on the shelf. Product information must be precise and easily readable to maximize visual recognition.
Product packaging mistakes are not confined to those above, however, since there are millions of products in the market. These are just a few to give you an understanding of the issues you have to consider in packaging your item.
On the other hand, if your product sells agreeably; why belabor it?